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In Living

Using mobile phone and internet games to engage with young people and deliver key information and education.


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Executive Summary

Using mobile phone and internet games to engage with young people and deliver key life information and education in the Kirklees area.

Quick Detail

Innovation Owner:
Anton North
Creative North
Health & Social care

Project Detail

There is a widespread problem in the housing sector whereby young people have a difficult time when moving into their first home on their own. Many young people have an unrealistic idea of what it’s like to live on their own. Some may abandon their tenancies because they find it difficult to cope with the challenges of independent living.

Historically, 1/3 of young people’s tenancies within social housing have been unsuccessful, this is a similar story across the country. In such cases tenants are in arrears and will often abandon their residence. Although the costs of an unsuccessful tenancy can vary in each case, it can amount to well over £10,000 including repairs, lost revenue and legal fees.

More traditional methods of raising awareness such as training and workshops have been attempted, but have generated little interest with young people and have had poor attendance.

The InLiving mobile phone and web-based game has been developed as a more up-to-date, accessible and engaging way to help young people think about the challenges of independent living. Developed in partnership with a group of local students, the game exposes young people to the challenges of independent living in a fun, safe and educational environment.

In the game the user must successfully manage their tenancy, pay bills on time, get a job or collect job seekers allowance, go to college and gain qualifications. The game also addresses other issues such as sexual health, anti-social behaviour and peer pressure.

Since using the game, Kirklees Neighbourhood Housing has seen a 9% rise in the number of young people who have left their accomodation in a positive way

A further game, StreetM8, has been developed recently for use by the Police in engaging with young people around issues such as knife crime and anti-social behaviour.

Key Facts


August 2008
August 2008


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Creative North


  • Citizens

Approach taken

Resources and skills used

Formal method used


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